OpenAI is planning to develop AI “companion” devices that will integrate artificial intelligence capabilities with everyday life, potentially opening the door to a new high-tech innovation used alongside laptops and smartphones.

In an interview with The Wall Street Journal, OpenAI CEO Sam Altman said he and designer Jony Ive are developing these secret devices for mass consumption, with plans to ship 100 million units upon launch.

Ives joined OpenAI after his startup, io, was acquired by Altman’s company in a $6.5 billion deal, the Journal reported on May 21. 

Neither Altman nor Ives specified what these companion devices would look like or how they would operate. Ives simply referred to them as a “new design movement” that would be similar to Apple’s family of hardware and software integrations. 

OpenAI has raised billions of dollars from investors, who view the company as a stalwart in the AI industry following

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