Key takeaways:
Google search data and app rankings show retail Bitcoin investor demand near 6-month lows.
Retail investor interest typically peaks 1 week after BTC breaks all-time highs.
Bitcoin (BTC) retail traders are known for entering the market during periods of euphoria, typically after strong monthly gains or a new all-time high. This time is no different, with Bitcoin approaching $104,000 on May 14 while general public interest and retail activity continue to lag.
Analysts estimate that in 2025, retail investors were the largest net sellers of BTC, while institutions were the main buyers. But if historical patterns hold, a surge in retail appetite is likely to occur about one week after Bitcoin surpasses the $109,350 mark.
Source: X/River
According to River’s estimates, individual investors sold a total of 247,000 BTC throughout 2025, equivalent to $23 billion based on the average