Addressable introduces cost per wallet metric for Web3 marketing

Web3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses. The company claims CPW provides a more precise measure of user engagement compared to traditional Web2 marketing, where metrics such as customer acquisition cost (CAC) and cost per click …

Addressable introduces cost per wallet metric for Web3 marketing

Web3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses. The company claims CPW provides a more precise measure of user engagement compared to traditional Web2 marketing, where metrics such as customer acquisition cost (CAC) and cost per click …

Web3 firm Addressable introduces new marketing metric for crypto wallets

Web3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses. Announced on March 13, CPW is designed to provide more precise insights for Web3 marketers by tracking onchain wallet activity rather than traditional Web2 advertising metrics like cost per …

Here’s what happened in crypto today

Today in crypto, Binance reportedly reached out to US President Donald Trump’s family in 2024, offering to strike a business deal as part of a plan to resume Binance.US operations in the country, an Argentine lawyer called for a global arrest warrant against the Libra (LIBRA) token creator, and the US securities regulator is preparing …

Here’s what happened in crypto today

Today in crypto, Binance reportedly reached out to US President Donald Trump’s family in 2024, offering to strike a business deal as part of a plan to resume Binance.US operations in the country, an Argentine lawyer called for a global arrest warrant against the Libra (LIBRA) token creator, and the US securities regulator is preparing …

Here’s what happened in crypto today

Today in crypto, Binance reportedly reached out to US President Donald Trump’s family in 2024, offering to strike a business deal as part of a plan to resume Binance.US operations in the country, an Argentine lawyer called for a global arrest warrant against the Libra (LIBRA) token creator, and the US securities regulator is preparing …

Here’s what happened in crypto today

Today in crypto, Binance reportedly reached out to US President Donald Trump’s family in 2024, offering to strike a business deal as part of a plan to resume Binance.US operations in the country, an Argentine lawyer called for a global arrest warrant against the Libra (LIBRA) token creator, and the US securities regulator is preparing …

US-Canada tariff flip-flops have Bitcoin miners on their toes

Bitcoin miners are adapting their business strategies as the continued trade war between the US and Canada makes energy prices and policies all the more uncertain. US President Donald Trump threatened to double his tariffs on steel and aluminum from 25% to 50%, leading the government of the province of Ontario to walk back its …

US-Canada tariff flip-flops have Bitcoin miners on their toes

Bitcoin miners are adapting their business strategies as the continued trade war between the US and Canada makes energy prices and policies all the more uncertain. US President Donald Trump threatened to double his tariffs on steel and aluminum from 25% to 50%, leading the government of the province of Ontario to walk back its …

US-Canada tariff flip-flops have Bitcoin miners on their toes

Bitcoin miners are adapting their business strategies as the continued trade war between the US and Canada makes energy prices and policies all the more uncertain. US President Donald Trump threatened to double his tariffs on steel and aluminum from 25% to 50%, leading the government of the province of Ontario to walk back its …